OXPERIENCE Music Festival 2025: A Spectacular Night of Music, Energy, and OX PASSION Flavors
On Saturday, November 15, 2025, the heart of Jakarta beat at Plaza Barat, Gelora Bung Karno (GBK) Sports Center, where OXVA & OX PASSION jointly presented the first OXPERIENCE Music Festival. This one-day spectacular celebrated OXVA's six-year innovation journey and OX PASSION's commitment to rich flavor experiences, uniting music lovers and flavor explorers in a shared sensory celebration.
Under the theme "Wander to Flavors — Experience Beyond Ordinary," the festival became a living expression of both brands' core philosophy: that technology and taste should work in harmony to create unforgettable moments.

The result was a sold-out gathering of thousands, all sharing in an energy that reflected the perfect partnership between OXVA's innovation and OX PASSION's flavor artistry.

A Stage Alive with Sound and Soul

The night soared with performances from an all-star roster of Indonesian artists, each bringing their unique voice to an unforgettable lineup:
  • DEWA19 ft. Virzha
  • RAN
  • Nadin Amizah
  • Isyana Sarasvati
  • HIVI!
  • The Lantis
From intimate ballads to explosive anthems, the crowd moved as one — a shared rhythm under the open Jakarta sky.

Where Innovation Met Flavor Artistry

Beyond the music, attendees discovered the joint OXVA & OX PASSION experience zone — a vibrant space where OXVA's device technology met OX PASSION's flavor craftsmanship. Festival-goers explored interactive installations, experienced OXVA's latest devices paired with OX PASSION's signature e-liquids, and discovered how both brands work together to elevate every puff.
Exclusive co-branded merchandise, flavor sampling stations, and prize activities created an immersive environment that showcased the seamless integration of OXVA's reliable performance and OX PASSION's rich flavor profiles.

A Celebration of Shared Vision and Future Collaborations

OXPERIENCE 2025 was more than a festival — it was a showcase of what happens when innovation meets artistry. This collaboration between OXVA and OX PASSION demonstrated their shared commitment to building authentic connections and creating extraordinary experiences for their community.
To everyone who joined this celebration — thank you for being part of this milestone moment in our shared journey.
As we look ahead, OXVA and OX PASSION remain committed to creating more spaces where technology, flavor, and community converge — delivering experiences that inspire and connect.